image image image image
This is Anna. Anna's in charge of Product Marketing. She's juggling three product launches, two market-research reports, one conference event, and a gaggle of blogs, articles, and white papers. Anna needs help, but she's short of staff and budget.

Surprise! Anna outsourced the research, articles, and product comparisons to Silicon Insider. Now she's on-time and on-budget, and she's getting better information, too. Our industry insiders' insight and balance of technical versus business experience allow Anna and her staff to move ahead with confidence.

Meet Tony. He's dining al desko — again — because he's behind scheule — again.

Tony didn't get a competitive analysis from Silicon Insider. We could have told him, privately and confidentially, how his upcoming product would stack up against the competition. We'd have evaluated his hardware, software, documentation, features, marketing plan, product roll-out... all of it. Our independant, objective, and brutally honest feedback would've saved Tony months of panic-stricken delay.

Maybe next time he'll call Silicon Insider. We'll bring the sandwiches.

Say hello to Daryl. Daryl manages high-tech investments for his clients. They rely on him to know what's up and what's down in the tech sector. His portfolio includes semiconductors, computers, software, embedded / industrial systems.

He's smiling because he calls Silicon Insider every few days to get the insider's scoop on tech activity. Daryl knows he'll get actionable, business-oriented information, not technical jargon. Daryl's an expert in finance and investment; Silicon Insider is expert in technology businesses. Between us, we'll keep Daryl and his clients smiling.

Hi, I'm Jim. Welcome to Silicon Insider, where we've helped clients just like these with their technical, marketing, design, and investment decisions.

Microprocessors and embedded systems are what we do. Let us help you with your research, give you a competitive analysis of your upcoming product, write you a feature-length article, help you weigh investment potential, or assist you with thorny patent and IP-licensing issues.

Explore the different services we offer, and put that expertise to work for you.

Your source for intelligence on microprocessors and semiconductors

You're expert in your field. We're expert in microprocessors, embedded systems, and semiconductor IP. When you outsource your research, competitive analysis, white papers, articles, and presentations you can focus on what you do best, while taking advantage of what we do best.

Top 5% of Analysts Worldwide

Jim Turley ranked in the top 5% of analysts worldwide for the third year in a row by Gerson Lehrman Group.

Ambiq Gets Funky With Voltage

We all work with the same laws of physics. That’s why they’re laws, not guidelines. We deal with Ohm’s Law, Shannon’s Law, Cole’s Law (thinly sliced cabbage), and others. And one of the immutable laws of electronics is that power consumption is proportional to voltage. Raise the voltage, and you raise the power consumption, all other things being equal. And of course, that works the other way, too. Lower voltages reduce power. Very tidy.

So why, oh why, do chipmakers have such a hard time reducing the power consumption of their microprocessors, microcontrollers, DRAMs, and other devices? Just lower the voltage! Did you not attend Electronics 101? How hard can that be?

More News and Analysis

  • Ambiq Gets Funky With Voltage +

    We all work with the same laws of physics. That’s why they’re laws, not guidelines. We deal with Ohm’s Law, Shannon’s Law, Cole’s Law (thinly sliced cabbage), and others. And one of the immutable laws of electronics is that power Read More
  • A Sale of 32 Bitties +

    It was the best of times, it was the worst of times… we were all going direct to Heaven, we were all going direct the other way…”   Charles Dickens, A Tale of Two Cities Is AMD the best microprocessor maker Read More
  • Build Your Own RTOS +

    Pop quiz: When is an operating system not an operating system? Answer: When it's your own code, acting as if it were an operating system. Sound interesting? Or just confusing? Read on, Dear Programmer. We're all familiar with standard embedded Read More
  • I Brick Your Chip +

    It sounds like something out of a spy thriller. A piece of security software, masquerading as a routine driver update, sniffs out enemy chips and terminates them with extreme prejudice. There is no fix; the chip, and everything it’s connected Read More
  • The Overacheiving Middle Child +

    “Bifurcate” is a word you don’t get to use very often. Yet it’s a familiar concept in our industry. Mobile operating systems have bifurcated into the choice between Android and iOS. On the desktop, it’s Windows or MacOS. Verizon or Read More
  • 1
  • 2
  • 3
  • 4

Featured Highlights

Stock Ticker

1 INTC 33.04
-1.17 (-3.42%)    
2 AMD 2.57
-0.04 (-1.53%)    
3 ARMH 46.84
-0.90 (-1.89%)    
4 QCOM 62.46
-1.23 (-1.93%)    

Our Services

Some Recent Clients

Client logos

Twitter Feed: ChipGuy

"Could Not Retrieve any Tweets"

About Us

Technical insight.
Business relevance.

For over 20 years, Jim Turley has been an acknowledged expert on microprocessors, embedded systems, and IP licensing.

From engineer to CEO, international marketing VP to journalist, Jim Turley has seen the microprocessor and embedded-systems industry from the inside out. There's no better expert on the business or the technology. Put that expertise to work for you.

Whether you're inventing or investing, managing or marketing, producing or presenting, Jim Turley's Silicon Insider is your source for technical insight with buisness relevance.