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This is Anna. Anna's in charge of Product Marketing. She's juggling three product launches, two market-research reports, one conference event, and a gaggle of blogs, articles, and white papers. Anna needs help, but she's short of staff and budget.

Surprise! Anna outsourced the research, articles, and product comparisons to Silicon Insider. Now she's on-time and on-budget, and she's getting better information, too. Our industry insiders' insight and balance of technical versus business experience allow Anna and her staff to move ahead with confidence.

Meet Tony. He's dining al desko — again — because he's behind scheule — again.

Tony didn't get a competitive analysis from Silicon Insider. We could have told him, privately and confidentially, how his upcoming product would stack up against the competition. We'd have evaluated his hardware, software, documentation, features, marketing plan, product roll-out... all of it. Our independant, objective, and brutally honest feedback would've saved Tony months of panic-stricken delay.

Maybe next time he'll call Silicon Insider. We'll bring the sandwiches.

Say hello to Daryl. Daryl manages high-tech investments for his clients. They rely on him to know what's up and what's down in the tech sector. His portfolio includes semiconductors, computers, software, embedded / industrial systems.

He's smiling because he calls Silicon Insider every few days to get the insider's scoop on tech activity. Daryl knows he'll get actionable, business-oriented information, not technical jargon. Daryl's an expert in finance and investment; Silicon Insider is expert in technology businesses. Between us, we'll keep Daryl and his clients smiling.

Hi, I'm Jim. Welcome to Silicon Insider, where we've helped clients just like these with their technical, marketing, design, and investment decisions.

Microprocessors and embedded systems are what we do. Let us help you with your research, give you a competitive analysis of your upcoming product, write you a feature-length article, help you weigh investment potential, or assist you with thorny patent and IP-licensing issues.

Explore the different services we offer, and put that expertise to work for you.

Your source for intelligence on microprocessors and semiconductors

You're expert in your field. We're expert in microprocessors, embedded systems, and semiconductor IP. When you outsource your research, competitive analysis, white papers, articles, and presentations you can focus on what you do best, while taking advantage of what we do best.

Top 5% of Analysts Worldwide

Jim Turley ranked in the top 5% of analysts worldwide for the third year in a row by Gerson Lehrman Group.

Processing Parallel Worlds

“Too many cooks spoil the broth” -- proverb

Programming with parallelism is sometimes illustrated with a kitchen example. One cook working by himself has to do everything in sequence: turn on the stove, mix the batter, pour the sauce, grill the meat, etc. That’s serial programming with no parallelism. That's how all computers worked until fairly recently.

But two cooks can work faster than one. While one stirs the batter, the other can be checking on the meat or seasoning the broth. Ideally, the work gets done twice as fast. In practice, it’s not usually that perfectly efficient, but, even so, two heads are almost always better than one.

Taken to extremes, you might think that 20 cooks in the kitchen would work 20 times faster. A soufflé in 15 seconds! A medium steak in under a minute! But of course, that’s not how it really works. That many cooks will get in each other’s way, colliding and bumping and interfering with everything. Not to mention arguing over who gets to use the whisk. There’s such a thing as too much togetherness.

More News and Analysis

  • Processing Parallel Worlds +

    “Too many cooks spoil the broth” -- proverb Programming with parallelism is sometimes illustrated with a kitchen example. One cook working by himself has to do everything in sequence: turn on the stove, mix the batter, pour the sauce, grill the Read More
  • An Entrepreneur's Tale +

    “As you get older it is harder to have heroes, but it is sort of necessary.” – Ernest Hemingway They say you should never meet your heroes. But I met one of mine, and it couldn’t have turned out better. Meeting Read More
  • My Ruler Must Be Broken +

    "The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'” – Isaac Asimov According to Adam Savage, the difference between science and just screwing around is writing it down. It’s the Read More
  • Small Change, Big Difference +

    "Don't sweat the petty stuff and don't pet the sweaty stuff." -- George Carlin They say football is a game of inches, and League of Legends is a game of millimeters. Well, making microprocessor chips is a game of atoms. Most Read More
  • The Big Grid +

    How would you like to control the world’s biggest dimmer switch? You’d be almost like a comic book supervillain, able to dim the lights of a giant metropolis at will. “Ha ha! I’ll show you, puny Earthlings! Flee in terror Read More
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About Us

Technical insight.
Business relevance.

For over 20 years, Jim Turley has been an acknowledged expert on microprocessors, embedded systems, and IP licensing.

From engineer to CEO, international marketing VP to journalist, Jim Turley has seen the microprocessor and embedded-systems industry from the inside out. There's no better expert on the business or the technology. Put that expertise to work for you.

Whether you're inventing or investing, managing or marketing, producing or presenting, Jim Turley's Silicon Insider is your source for technical insight with buisness relevance.