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This is Anna. Anna's in charge of Product Marketing. She's juggling three product launches, two market-research reports, one conference event, and a gaggle of blogs, articles, and white papers. Anna needs help, but she's short of staff and budget.

Surprise! Anna outsourced the research, articles, and product comparisons to Silicon Insider. Now she's on-time and on-budget, and she's getting better information, too. Our industry insiders' insight and balance of technical versus business experience allow Anna and her staff to move ahead with confidence.

Meet Tony. He's dining al desko — again — because he's behind scheule — again.

Tony didn't get a competitive analysis from Silicon Insider. We could have told him, privately and confidentially, how his upcoming product would stack up against the competition. We'd have evaluated his hardware, software, documentation, features, marketing plan, product roll-out... all of it. Our independant, objective, and brutally honest feedback would've saved Tony months of panic-stricken delay.

Maybe next time he'll call Silicon Insider. We'll bring the sandwiches.

Say hello to Daryl. Daryl manages high-tech investments for his clients. They rely on him to know what's up and what's down in the tech sector. His portfolio includes semiconductors, computers, software, embedded / industrial systems.

He's smiling because he calls Silicon Insider every few days to get the insider's scoop on tech activity. Daryl knows he'll get actionable, business-oriented information, not technical jargon. Daryl's an expert in finance and investment; Silicon Insider is expert in technology businesses. Between us, we'll keep Daryl and his clients smiling.

Hi, I'm Jim. Welcome to Silicon Insider, where we've helped clients just like these with their technical, marketing, design, and investment decisions.

Microprocessors and embedded systems are what we do. Let us help you with your research, give you a competitive analysis of your upcoming product, write you a feature-length article, help you weigh investment potential, or assist you with thorny patent and IP-licensing issues.

Explore the different services we offer, and put that expertise to work for you.

Your source for intelligence on microprocessors and semiconductors

You're expert in your field. We're expert in microprocessors, embedded systems, and semiconductor IP. When you outsource your research, competitive analysis, white papers, articles, and presentations you can focus on what you do best, while taking advantage of what we do best.

Top 5% of Analysts Worldwide

Jim Turley ranked in the top 5% of analysts worldwide for the third year in a row by Gerson Lehrman Group.

Cheat Codes for Your Car

In Grand Theft Auto V you can press LB, LT, RB, RT, Left, Right, Left, Right, Right to fly like Superman. Or, in Plants vs. Zombies, you can type the word “future” to give the zombies funny 3D glasses. If you enter the correct cheat code on your PlayStation 4 you can change the players’ jerseys in NBA2K14. But on a Volkswagen Jetta you just have to take it to the shop to get smog tested.

Too soon?

By now you’ve no doubt read, heard, or tweeted about Volkswagen’s massive firmware fraud. The company admitted to gaming the engine-control code in its diesel-powered cars to fake the results of government-mandated emissions tests. In brief, the cars could detect when they were being tested (as opposed to being driven on the road normally), and they would temporarily switch to a super-clean, low-emissions mode to pass the test. Once the test was over, the cars reverted back to normal mode, which could spew as much as 30 times more nitrogen oxide and other pollutants than it does during the brief test. In short, VW cheated.

More News and Analysis

  • Cheat Codes for Your Car +

    In Grand Theft Auto V you can press LB, LT, RB, RT, Left, Right, Left, Right, Right to fly like Superman. Or, in Plants vs. Zombies, you can type the word “future” to give the zombies funny 3D glasses. If Read More
  • DOT-Matrix Driving +

    In Egypt, driving is a contact sport. I spent a few weeks there on vacation and was lucky enough to have been refused a rental car. Consequently, I either walked or hired a local cab driver at ridiculously cheap rates. Read More
  • Astronauts & Architects +

    So this happened. A new type of memory chip went up in the space shuttle Atlantis as part of an experiment. The astronauts opened the giant doors and exposed the cargo bay to the expanse of space. Gamma radiation, cosmic Read More
  • Two Buses and Tinted Windows +

    What do buses, windows, and iTunes have in common? They're all engineering successes that don’t really look like, well, engineering successes. Lemme 'splain. This week I spoke with two different companies that sell on-chip networks for SoC designers. They're IP Read More
  • Double Paranoia +

    There’s theory, and then there's practice. In theory, nearly anyone should be able to throw a baseball at 90 MPH. In practice, very few can actually do it. In theory, Windows 3.1 was an intuitive, easy-to-use operating system GUI. In Read More
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About Us

Technical insight.
Business relevance.

For over 20 years, Jim Turley has been an acknowledged expert on microprocessors, embedded systems, and IP licensing.

From engineer to CEO, international marketing VP to journalist, Jim Turley has seen the microprocessor and embedded-systems industry from the inside out. There's no better expert on the business or the technology. Put that expertise to work for you.

Whether you're inventing or investing, managing or marketing, producing or presenting, Jim Turley's Silicon Insider is your source for technical insight with buisness relevance.