"The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'” – Isaac Asimov
According to Adam Savage, the difference between science and just screwing around is writing it down. It’s the measurement – the annotation, the calibration, the methodical note-taking – that separates good science (and engineering) from mere hacking and tinkering. Without good measurements there can be no good science.
So raise a caliper and spare a thought for the measurers in our industry - the ones wielding the oscilloscope probes, the voltmeters, the electron microscopes. For they are the ones who enable us to produce better, faster, and more reliable electronics.
They’re also the ones who get to say, "That’s funny…"
More News and Analysis
My Ruler Must Be Broken +"The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'” – Isaac Asimov According to Adam Savage, the difference between science and just screwing around is writing it down. It’s the… Read More
Small Change, Big Difference +"Don't sweat the petty stuff and don't pet the sweaty stuff." -- George Carlin They say football is a game of inches, and League of Legends is a game of millimeters. Well, making microprocessor chips is a game of atoms. Most… Read More
The Big Grid +How would you like to control the world’s biggest dimmer switch? You’d be almost like a comic book supervillain, able to dim the lights of a giant metropolis at will. “Ha ha! I’ll show you, puny Earthlings! Flee in terror… Read More
Cheat Codes for Your Car +In Grand Theft Auto V you can press LB, LT, RB, RT, Left, Right, Left, Right, Right to fly like Superman. Or, in Plants vs. Zombies, you can type the word “future” to give the zombies funny 3D glasses. If… Read More
DOT-Matrix Driving +In Egypt, driving is a contact sport. I spent a few weeks there on vacation and was lucky enough to have been refused a rental car. Consequently, I either walked or hired a local cab driver at ridiculously cheap rates.… Read More
Intel Has Just 2% Share!Contrary to popular belief, Intel makes just 2% of the world's processor chips.Read more...
The Real Cost of Chip-MakingYou're not paying for the silicon and copper. It's the shiny real estate.Read more...
Market Rollout PackageKnow before you go. Get private feedback on your product and PR.Find out more...
Hourly or Retainer ConsultingNeed some quick intelligence on the CPU / MCU business? We're here.Find out more...
Some Recent Clients
Twitter Feed: ChipGuy
For over 20 years, Jim Turley has been an acknowledged expert on microprocessors, embedded systems, and IP licensing.
From engineer to CEO, international marketing VP to journalist, Jim Turley has seen the microprocessor and embedded-systems industry from the inside out. There's no better expert on the business or the technology. Put that expertise to work for you.
Whether you're inventing or investing, managing or marketing, producing or presenting, Jim Turley's Silicon Insider is your source for technical insight with buisness relevance.